About Only Boats

Our Story

Australia's relationship with the water runs deep. Whether it's fishing offshore, cruising the coastline, or weekends at the lake, boats represent freedom and connection to our marine environment. Yet buying or selling a boat has always been more complicated than it needed to be. Marine dealers faced steep listing fees across fragmented platforms, private sellers struggled to reach serious buyers without spending heavily on advertising, and those costs inevitably landed on buyers who were already navigating insurance, registration, and mooring considerations.

We launched Only Boats to simplify the entire process. Building on the Only Sales Group's success with Only Cars, OnlyVans.com.au and Only Trucks, we applied the same principle to the marine market: eliminate excessive listing fees and create a single platform where buyers can actually see what's available. Dealers list their inventory for one reasonable fee. Private sellers reach qualified buyers without the premium costs that make selling almost as expensive as the boat itself. Buyers get comprehensive visibility across available vessels at prices that reflect genuine market value.

The Australian boating community has embraced the approach because it removes the friction that kept people out of the market or stuck with unsuitable vessels. Marine dealers connect with buyers actively searching for specific boat types and configurations. Sellers who've maintained their boats properly find buyers who appreciate the care that's gone into them. First-time buyers and experienced boaties alike navigate the market with clearer information and fairer pricing.